churn rate

Minimal cartoon of a marketer at a crossroads choosing between retention (loyal customers, hearts) and acquisition (megaphone, new leads, coins).

Retention vs Acquisition: Where to Focus

admin_promotika / March 25, 2026

In the high-stakes world of performance marketing, there is nothing quite like the rush of a successful acquisition campaign. Watching […]

Minimal cartoon illustration of a mobile app dashboard with analytics charts, growth arrows, and people analyzing data to track app growth beyond installs.

Beyond the Install: Tracking Real App Growth

admin_promotika / March 11, 2026

We’ve all been there. You launch a campaign, the dashboard starts lighting up with green bars, and the download count

agency strategic planning, revenue forecasting, financial planning, scaling frameworks, growth models, agency revenue streams, predictive analytics, driver-based forecasting, quarterly goals, annual growth planning, budget planning, KPI tracking, monthly recurring revenue, client acquisition cost, customer lifetime value, churn rate, pipeline value, agency growth strategies, data-driven forecasting, AI-powered forecasting, agency profitability, client retention, sales forecasting, marketing agency management, revenue projection, business planning for agencies

How to Forecast Revenue and Growth for Your Agency

admin_promotika / December 1, 2025

If you’ve ever found yourself staring at a spreadsheet at 11 PM, trying to figure out whether you can afford