A stylized image shows a crossroads with a signpost. One sign points to "CUSTOMER LIFETIME VALUE - It's Not About the Clicks" along a glowing gear-path towards a sunrise. Another sign points to "CLICKS" with a cursor icon in a puddle. Recurring arrows are at the base of the main sign.
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Customer Lifetime Value (CLV): It’s Not About the Clicks

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Introduction: Why We’re All Obsessed with the Wrong Thing Let’s pull back the curtain for a minute. We in digital […]