A minimalist 1:1 square infographic on a white background using a blue and yellow color palette. The top features the title "THE GREAT FLATTENING" with the subtitle "EVERY APP IS SCRAMBLING TO BECOME EVERY OTHER APP." Below the title, horizontal blue arrows represent a shift "FROM ISOLATED" channels where "OLD RULES APPLY." These lines flow into a central yellow brain icon labeled "'BRAIN' AI: THE GREAT CONSOLIDATION," symbolizing the convergence of platforms. The output of the brain icon leads down into a box labeled "MER METRIC: NEW BOTTOM LINE," with an upward-curving blue arrow pointing toward a final button labeled "CONVERSION." Small icons for revenue ($) and purchase (a house) accompany the bottom section, illustrating a streamlined, AI-driven marketing funnel.
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Platform Convergence: What It Means for Your Ad Budget

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Remember when Instagram was just for posting over-filtered pictures of your avocado toast? Or when LinkedIn was that dusty digital