Started an instagram handle, rushed for its growth,it grew exceptionally but, engagement lacked after few months. Sounds relatable ? If yes, then let’s dive into it. Almost every instagram handler has faced this phase, but some has never been through this. Why ? Are they Insta’s favourite child? Or they’re familiar to some kind of magic?
Not at all. They know the STRATEGY. I’m sure you’ve seen pages on insta who post valuable content consistently, but, still get less engagement then those who post just some random stuff(which sometimes doesn’t even make sense).
It happens. And we all have witnessed it. And it’s not magic or favourism____IT’S STRATEGY.
We are gonna figure out the reasons behind why engagement rate lacks and how to boost it again. Before moving further, want to clear one thing to the reader……. Dear Reader, if you’re someone with private instagram account and want to boost its engagement rate then, there is no point of reading this blog further until you decide to switch your account to public. Let your viewers scan your page before connecting with you.
MORE ACCESS TO CONTENT = MORE ENGAGEMENT
No one is going to follow your private account just to see what you post (except a stalker or fan). People follow after seeing the content.
Why Engagement Rate Falls?
- REPETITION
Assume having same meal for next two weeks, even though it’s your favourite one. It will turn into a nightmare to you, no doubt. Same happens with content. You keep posting content with same idea, same tone, same pace, same visuals; and if you are doing this then, dude, you’re pushing your viewers away from your page. As human being, we seek for variety even under a specific category too.
- STORYTELLING
We like everything in a specific manner or pattern, and odd manner of anything feels disgusting. Right?? You give same disgusting feeling to your viewers by not maintaining a right story telling manner in your content. To keep your audience engaging you have to make them understand first. Remember, good storytelling can drive engagement traffic while one bad storytelling can ruin it all.
- ALGORITHM & ACTIVITY PATTERNS
Instagram rewards users who are engaged and active. The algorithm will simply stop directing you to your posts if your audience stops responding to them. Keep responding to comments, use Story polls, send direct messages, and combine different formats (lives, reels, and carousels). Continue to let Instagram know that your page is active.
- NO CONTENT EVOLUTION
Not everything that helped you develop last year will work this year. If you’re still using 2023 content strategy then your engagement will also stay in 2023. Formats, tastes, and trends are ever-evolving. Continue refining your posting style, tone, and creative direction.
- NOT USING INFORMATION AS FEEDBACK
You simply need to read the stories that numbers tell. Analyze saves, shares, and reach instead of chasing likes. What your audience actually values is shown by these metrics. Every week, review your analytics, focus on what’s working, and eliminate what isn’t.
- NO CALL-TO-INTERACTION
Without engagement triggers, even the most potent posts die. Include a clear call to action (CTA) at the end of your captions to encourage users to leave a comment, save, or share.
For instance:
“What do you think about this?”
“Remember this for your next strategy session.”
“Tag someone who should read this.”
A viewer can become a participant with just one line.
- INCONSISTENCY AFTER GROWTH
As they mature, many creators slow down. However, rhythm is essential for engagement; if your audience is unsure of when to expect you, they will forget you. Be consistent in your energy, tone, and style as well as in the posts you make. Your engagement graph is sustained by momentum.
Revive Your Engagement
- Update Your Tone & Images
- Modify the mood of your feed.
- Your page can look instantly new and attract attention with simple design changes, such as changing the fonts, colors, or layouts.
- Consistently update keywords and hashtags
- Dead reach is the result of using outdated hashtags.
- To keep your content algorithm-friendly and help it reach new audiences, look into new trending tags every month.
- Communicate Every Day with Similar Accounts
- When you engage, engagement increases.
- Building relationships in your niche, leaving comments on other people’s posts, and responding to stories are all ways to increase visibility.
- Make Strategic Use of Reels Trends
- Trends are not shortcuts; they are tools.
- To remain current without sacrificing authenticity, incorporate popular music or formats with your brand’s distinct twist.
- Post during the busiest period for your audience
- Everything can change with timing.
- Your reach is determined by the first half hour, so use insights to determine when your followers are most active.
- Include CTAs That Inspire Feelings
- Encourage action instead of simply concluding your post.
- Pose queries, elicit ideas, or motivate saves. Your link between visibility and connection is a call to action (CTA).
- Gain Knowledge Every Week
- Think of analytics as your growth map.
- Recognize what works best, what is ignored, and make quick adjustments. Control comes from awareness.
- Continue Trying Out Novel Concepts
- Algorithms adore evolving creators.
- Try out different hooks, subjects, structures, and narrative techniques; test, learn, and repeat. Engagement is sustained and revitalized in this way.
CONCLUSION :
Engagement is a combination of strategy and consistency, not luck. When your growth slows down, it’s a sign to recharge, not to give up. Continue to be present, keep trying new things, and remain sensitive to the feelings of your audience. Because your energy will keep them scrolling even if your content makes them stop.
- NOW, LET’S GET BACK TO THE TRACK & SEE YOUR PAGE START BOOSTING “ONCE AGAIN”
